A day after the spectrum auctions, Akash Ambani-led Reliance Jio has taken the lead in hiking mobile service tariffs. The company announced tariff hikes ranging from 12.5% to 25% across most of its plans, effective from July 3, 2024. Jio’s lowest plan, offering 2 GB of data for Rs 155 a month, saw a 20% increase, while the tariff for the high-end plans went up by 12.5%. Notably, the annual package priced at Rs 2,999 will now cost Rs 3,599. Jio also introduced new services, including JioSafe, a quantum-secure communication app for calling, messaging, file transfer, and more (priced at Rs 199 per month), and JioTranslate, an AI-powered multi-lingual communication app for translating voice calls, voice messages, texts, and images (priced at Rs 99 per month).
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