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Saksham

Stealth • 4m

I have my brand's trademark (TM) registered but didn't retain the lawyer/law firm for brand maintenance & protection. Well, we recently faced a similar matter. Here's the story: Recently, we helped a founder of Bangalore-based Chai Cafe Chain navigate a trademark crisis. Despite registering his mark two years ago, he received a cease and desist (legal notice) from a global coffee chain launching a similar product line in India. Key issues: 1. No international trademark monitoring 2. Unaware of "first to use" principle abroad 3. Inconsistent documentation of usage 4. Allowed similar local names Our action plan: 1. Gathered evidence of prior use & goodwill 2. Filed for international TM protection 3. Negotiated with the global chain Result: Co-Existence Agreement Key takeaways: •Registration isn't enough •Monitor globally •Document usage consistently •Enforce your rights Don't wait for a crisis, Get a thorough TM strategy in place. Remember: In TM, offence is the best defense.

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