History of Maruti Suzuki in India!
Btw have you noticed, the new cars from the company do not have the Maruti logo? It just has Suzuki. Why?
Let's go back to 1971. Indira Gandhi wanted a "people's car" in India—a car that everybody could afford. Ma
So many got it at Rs. 1. What kind of a strategy is to basically give away for free and them claim big numbers? They should be concerned about retention.