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If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Why do I even need a Niche? When I can serve Everybody.... This is the question which most people have.   Its a Valid question, why I close myself to a specific Niche?   Think about it, everyone around us have a Niche, working on a specific Niche,

The whole industry of niche based fashion, body care and any quick use or food product has been completely changed by quick ecommerce. previously people do not have many options in body care, even if they don't have the specific product distribution

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Would you prefer if your local shop could easily stock trending and unique products at better prices ,would that change where you shop?

Have you ever had difficulty finding a specific location within a large building?

I have around 18 years of experience in software development, I am full stack developers and still love coding. I have built many products which failed and today market is very much saturated. What do you guys recommend to stay relevant in curre

Would you rather focus on a niche market with high margins or a broad market with lower margins?