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LIKHITH

"You never know"ย โ€ขย 1y

Welcome to BUSINESS STORIES ! EP-3 (Liquid death๐Ÿ’€ case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst โ– Origin storyโ–  Founder Mike Cessario observed people at a music concert drinki

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Anonymous

Anonymous 1

Hey I am on Medialย โ€ขย 1y

Looks pretty darn cool! But would i pay a premium for something like this in india? ๐Ÿค” I donโ€™t think so

LIKHITH

"You never know"ย โ€ขย 1y

It's like Rolex for water ! There are people who would buy it just to look cool

Anirudh Gupta

CA Aspirant|Content ...ย โ€ขย 1y

Acha something like a weblen effect?

LIKHITH

"You never know"ย โ€ขย 1y

Weblen means ?

Anirudh Gupta

CA Aspirant|Content ...ย โ€ขย 1y

Making products desirable and making it like a status symbol.

LIKHITH

"You never know"ย โ€ขย 1y

Yeah same formula l.death uses

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