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Around 2021, many alternative investment platforms like P2P, asset leasing, co-owned real estate, etc., were growing rapidly. However, now the majority of these companies are struggling to attract even a single customer. As Indian investors are becom

What’s the Story Behind PUMA Becoming PVMA? Have you noticed the buzz around a PUMA store rebranding itself as "PVMA"? It’s an interesting twist that has us all wondering—what’s the reason behind this change? Could it be a creative marketing move,

1. High Debt Burden: Jet Airways accumulated significant debt over the years. Its financial liabilities became difficult to manage, with creditors eventually losing confidence in the airline's ability to repay. 2. Increased Competition: Low-cost carr

“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up

🚨 Avoid Duplicate Keywords in Your Ad Campaigns! 🚨 Duplicate keywords can sneak into your ad campaigns and cause a host of issues. Here’s why you should keep an eye out for them: 🔍 What Are Duplicate Keywords? Same keyword used multiple times i

A single rupee and its surprisingly large ripple effect in sensitive markets Zomato's decision to increase the platform fee by just ₹1 from ₹5 to ₹6 per order-has sparked considerable debate, underscoring the price sensitivity of the Indian market.

💡Business Idea: Korean Salad Shop 🥗🇰🇷 🤯 Korean cuisine is becoming increasingly popular, and a shop specializing in Korean salads could be a delightful venture. 🌟🍲 📢 To promote the shop: ✨ Create a dedicated page or profile on social media

It's incredible how rapidly quick commerce has taken off in India. Amazon showing interest in Swiggy's instamart: Everyone seems to wants a piece of the pie. Most people thought that QC can never be economical, and understandably so (Extremely to

Your child may not get the quality education you think, and it's not their fault ... Education costs are skyrocketing, and it’s becoming a growing concern for parents. Recently, an influencer highlighted that the annual fees for Grade 1 in a good s

This is more than a takeover for Tata Group Bankruptcy to Billions #7 Tata's Air India Story Air India was founded by J.R.D. Tata in 1932 as Tata Airlines.In 1948 Indian govt acquired 49 percent stake and renamed it as Air India.Air India expanded