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Instead of spending on getting SRH as brand ambassador, i would consider spending on creation of a completely new type of snack (just like how pepsi created Kurkure). Everyone knows lays, etc aren't healthy but still eat them so health isn't an issu

As the market is saturated, so what unique products can be built in this market? And yea packaging can be a major factor to deal with, to get dominance in the market. ( Like paperboat )

That is what we'll have to Find. One thing that could be done to travel across india or globally and find some local snaks that can be sold as packaged food. Btw only packaging isn't a reason for their success. It's also their quality, drinks (that

Definitely that would work in regional basis Btw paperboat's packaging created a difference from other so that other would be attractive to it's packaging to try it once, ultimately product's quality is essential to have good retention

The best snacks and items i have ever ate are available only in regional regions. Did you saw a recent post on medial about pur childhood likings. If branded well, it would work