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EP-3 (Liquid death💀 case study)
What is Liquid Death?
It's a beverage company that sells water in metal cans, which will kill your thirst
■Origin story■
Founder Mike Cessario observed people at a music concert drinki
what do you think about the functional beverage sector or just water sector of India? Do you think newer brands are needed? and what are your thoughts on the forfeit water brands being sold around the country?