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Why is there a 33% surcharge? It seems like such a precise number, what's the reasoning behind it?🧐

Yogesh Jamdade

..... • 9m

The number 33 ends in a three, which studies suggest can be perceived as more appealing and specific than a round number like 30% [source]. 33% isn't as common as a discount as 25% or 50%, so it can grab attention and make the offer seem more unique.

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