"Branding isn't just about what you sell but about what you stand for" - Tata Salt
It shows that even in a commodity market, emotional connections can drive loyalty.
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Zomato's Market Cap is more than Coal India's Market Cap
But
Coal India's Total Dividend payment in a year is more than Total Revenue of Zomato
And
Coal India's Tax Paid in a year is more than the Total Profit of Zomato
That's it ....
Medial's first pitch deck was a two page word document. Here's what it had in total -
1) About the founders. (3-4 lines each with LinkedIN links).
2) About the product and "Why Now?".
3) Our vision in longterm.
4) How'd we utilise the capital.
