really amazing little book.
full of emails and memos steve jobs directly sent his team.
ex. in an email, his vp of software at apple said that he was burning out and that the apple may not be worth it.
steve's reply:
in this video i will be declassifying apple strategy when steve jobs was used to be CEO
HE WAS INNOVATIVE not like what apple is today
do you liked thumbnail?
everyone is talking about Jaguar rebranding because of how bad the advertising was
in similar way APPLE also does -ve marketing by applying charging below the mouse
but APPLE knows everyone will talk about their mouse
how stupid the feature was and