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Jaswanth Jegan

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"How Iron Man saved Marvel" Bankruptcy to Billions #8 Marvel's Turnaround From comic books Marvel was a prominent publisher of comic books and related media in 1996, Marvel filed for bankruptcy with liabilities of $1.7 billion. Then it underwent change in leadership and formed partnerships with entertainment studios to license its characters for film, television.They began producing own films Blade and XMen in 1998 &2000. In 2008, Marvel launched Marvel Studios with the release of "Iron Man." Its success established Marvel Cinematic Universe (MCU) and marked the beginning of Marvel's ascent in the industry.In 2009 Disney accquired it for $4 Billion. The MCU is dominant by its interconnected storytelling approach, epic crossovers, diverse range of characters, making it one of the most successful and influential film franchises of all time and hence bringing Marvel great box office and popularity.

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