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Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:
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Ethical sourcing is a growing concern for diamond buyers. Consumers are interested in diamonds that come with a guarantee of ethical practices throughout the supply chain. Lab-grown diamonds offer an attractive alternative to traditionally mined di
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