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PepperTap: A Startup's Rapid Rise and Fall PepperTap, an online grocery delivery startup in Gurgaon, experienced a meteoric rise but abruptly shut down within two years due to: * Overexpansion: Rapid growth without a sustainable foundation. * Fina

When I read about them and many others who failed earlier I get instant respect for Zomato/blinkit/zepto and others who exist today. Figuring out profitability / sustenance in this segment is hard af.