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Welcome to OUT OF THE BOX MARKETING! EP=14 (Heetch) Heetch, like Ola, is a raid booking platform in France with only one competitor, UBER. However, because they were new and had little money to spend on marketing, they devised a great strategy. But

But Why do the restaurants Use this packing box?What’s Good for them even The company give it for free to the restaurant the box does not cost too much

1. Free 2. Patriotic behaviour.. like uber is a foreign company and heetch is french 3. Hate against Uber because of the recent protest

Point 2&3 makes sense the box doesn’t cost much cuz it is just cardboard restaurant will not promote heetch for just a low cost free product imo

I mean their marketing team convinced the restaurants and also they have great messages on their boxes

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