Kevin O’Leary once worked with Steve Jobs.
He says Jobs had a secret that made him unstoppable.
Elon Musk takes that same secret to the extreme and it’s a big reason he’s wildly successful.
APPLE'S VISUAL LANGUAGE
Steve Jobs believed that a consistent visual language was essential for creating a brand identity.
- iOS
- Apple Store
- Hardware
- Advertising
It helped to establish Apple’s reputation as a company that was always focused