“Earned, Not Given: How the Paradox of Effort Strengthens Customer Loyalty”
The Paradox of Effort suggests that people value outcomes more when they’ve worked harder to achieve them—even if the effort was optional. In business, this is used to deepe
Vineeta Singh didn’t just create Sugar Cosmetics; she proved that makeup isn’t just for faces—it’s for business margins too. Sweet, but definitely not cheap!