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It's a great idea, can directly target individual for better & appealing formal wears for them. But positioning & price will play a crucial role. You have to work on the basis of avg salary of corporate women, where you can create the price range accordingly.

Sell them confident! It's a great market. The colour should told their personality. Build a personalised brand.

In my opinion made in India by Indians at cheap cost. >Sell to europes and other developed nations at first (alongwith keep experimenting in tier 1 nd 2 India) >Create a brand there nd then fully enter into Indian market. >Till 2030 it will become easy for you to gain customers as you're now a well established brand in Europe. Note - associate your brand image with Paris

Good one I think most of the brands in this space oprating from malls and all and then few online but gap is there..main thing is which segment you are catering and what is price range that depends the most. According to that you have to market itaccordingly

I think you should create a perception of, feeling special, proud and confident in process of brand building within women community. Focus needs to be not just in formals but also in casual who works in creative field. Brand engagement should be like Red Bull through various social media platform.

Brands are there but according to there should be few things unique, like many brands are designing disagreeable types of dresses with a very poor quality if you think that , if future you wanna bring a good brand then it should be made related to ( India ke logo ke hisab se)

There is already brand exist for unisex formal wear🤔

Must focus on variety and quality of designs which will help in market penetration

Maybe a curated marketplace which does the work of selecting best pieces can work since the market is cluttered with listings at the moment.

Market is very unorganised but if you can do it at a good price... it'll be really good imo

It's wayy too much saturated imo, plz try something else or get some USP

No because I saw most of the shark tank pitchers doing this and also this is cluttered space but I suggest you to make something like zudio for women's

But they can get formals on amazon/flipkart too with ample of choices.

I think it’s a great idea! The market is definitely going to grow, and there's a clear gap for affordable, stylish women's formal wear. Just make sure to conduct thorough market research to understand the specific needs and preferences of your target audience.