"You never know"ย โขย 1y
Welcome to OUT OF THE BOX MARKETING! Ep=12 (De Beers) You may have heard that diamond is an extremely precious and rare gemstone. However, there are other gemstones that are far more precious and rare than diamond. Even still, when we think about valuable gemstones, the first thing that comes to mind is diamonds. All thanks to De beers Which started in 1888 at South Africa,which continued to dominate the diamond market and created monopoly over it โTo make Diamond Special they come up with a bunch of strategists in 1902 1. They purposefully reduced the supply of diamonds to create scarcity. 2. They approached celebrities to promote the gem. 3. Diamond was portrayed as a symbol of love in movies. As a result, boom a PERFECT BRANDING ;) So....Whenย weย thinkย aboutย valuableย gemstones,ย theย firstย thingย thatย comesย toย mindย isย diamonds. Did you know about this? Like and follow for more ;)

Hey, I'm on Medialย โขย 1y
Ethical sourcing is a growing concern for diamond buyers. Consumers are interested in diamonds that come with a guarantee of ethical practices throughout the supply chain. Lab-grown diamonds offer an attractive alternative to traditionally mined di
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Building products, l...ย โขย 14d
so I just thought of this while reading about lab grown diamonds. can the biggest companies in the world like De beers, alrosa - the ones dealing with original diamonds create ads and market lab grown diamonds as fake. I mean the ads would do it ver
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Set2Scoreย โขย 8m
๐๐ป๐ฑ๐ถ๐ฎ'๐ ๐ฑ๐ถ๐ฎ๐บ๐ผ๐ป๐ฑ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ :๐ India processes 90% of the worldโs diamonds by volume and contributes over 75% of the global polished diamond exports. Surat is the worldโs largest diamond cutting and polishing hub, handling over 80% o
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Hey, I'm on Medialย โขย 1y
Lab grown diamonds are almost identical to real mined diamonds. You cannot distinguish between the two with your naked eyes. However, the price difference among them has been widening over time. Is this just because Mined diamonds are 'perceived'
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Sky is the Limitย โขย 9m
Proposal for Lab-Grown Diamond Jewelry Franchise We propose a sustainable, ethical, and profitable franchise model for lab-grown diamond jewelry. Lab-grown diamonds are eco-friendly, conflict-free, and cost 30-40% less than mined diamonds, appealing
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Aazakartย โขย 8m
#In Search of Gold, We Lost the Diamonds - Sparrows๐ฆ In our relentless pursuit of progress and gold, we often overlook the true diamonds in our lives - like the humble sparrows. These tiny birds bring beauty, joy, and harmony to our environment, ye
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Early Stage VCย โขย 8m
Iโve been interested in Lab Grown Diamonds as a market for a couple months. Limelight diamonds raising a round prompted me to put my thoughts on the industry here. - GenZ consumption and investment pattern are less favorable towards commodities like
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