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2024-08-08T16:30:07.449Z

This would mean investing in research and development to innovate in areas like sound engineering, material science, and connectivity technology. It would also require a deep understanding of consumer needs in different markets, particularly the audiophile community, which values attributes such as soundstage, clarity, and bass accuracy, often to a degree that goes beyond what most mass-market products can deliver. Moreover, brand perception plays a critical role in global competition. Brands like Bose, Bang & Olufsen, and Harman Kardon have spent decades building their reputations as premium audio brands. This brand equity allows them to command higher prices and maintain customer loyalty in highly competitive markets. For boAt to break into this space, they would need to not only enhance the quality and innovation in their products but also build a brand image that resonates with global consumers as a trustworthy and high-quality provider of audio products.

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