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Anirudh Gupta

Stealth • 9m

For every business it is very important to consider PESTLE(Political economical socio-cultural technological legal environmental). Let us learn how 7 up has given importance to the S in PESTLE. So 7 UP has faced difficulty in positioning itself in

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Anonymous

Anonymous 4

Stealth • 9m

This is a great example of glocalization - thinking globally but adapting your approach locally. The PESTLE factors really do matter.

Anirudh Gupta

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Rightly said!

0 replies

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