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No matter how interactive, beautifull, best , bla bla is your app UI. Sales r highly dependent your core product & it's experience. UI doesn't give experience to customer, sales does! (Thoughts invoked via CRED & it's struggling story)

Bro, Ui has a major impact, you can take your personal example, You may not be using app with glitches, bad Ui, boring or irritating colour theme and many bad things possible for a company providing service like Instagram, YouTube, medial or WhatsApp