Concept: Phulera Ki Sabzi, Panchayat Ka Season 3
Goal: Generate pre-launch buzz for Panchayat season 3 on Amazon Prime.
Execution:
Partner with local vegetable vendors across India.
Vendors stick eye-catching labels on seasonal vegetables (lauki,
Yes it is! isn't it great, marketers now a days leveraging value based marketing.
Lauki (bottle ground) has a huge emphasis in the the show and look how they are leveraging that value to create a marketing campaign around it
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