Concept: Phulera Ki Sabzi, Panchayat Ka Season 3
Goal: Generate pre-launch buzz for Panchayat season 3 on Amazon Prime.
Execution:
Partner with local vegetable vendors across India.
Vendors stick eye-catching labels on seasonal vegetables (lauki,
Yes it is! isn't it great, marketers now a days leveraging value based marketing.
Lauki (bottle ground) has a huge emphasis in the the show and look how they are leveraging that value to create a marketing campaign around it
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A great product doesnโt need marketing
it turns users into marketers.
Don't get me wrong but a marketing strategy, 1 arrow two aims๐ฏ
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Everybody has the same 24 hours.
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Take the example of a bottle.
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Aryan Raj
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Do you think that free water bottle marketing can work in India, as it is pretty successful in USA... And also can new SMMA's be formed around this type of marketing?
