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Concept: Phulera Ki Sabzi, Panchayat Ka Season 3 Goal: Generate pre-launch buzz for Panchayat season 3 on Amazon Prime. Execution: Partner with local vegetable vendors across India. Vendors stick eye-catching labels on seasonal vegetables (lauki,

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Aditya Nishane

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Yes it is! isn't it great, marketers now a days leveraging value based marketing. Lauki (bottle ground) has a huge emphasis in the the show and look how they are leveraging that value to create a marketing campaign around it

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