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Aditya Nishane

Stealth • 6m

Concept: Phulera Ki Sabzi, Panchayat Ka Season 3 Goal: Generate pre-launch buzz for Panchayat season 3 on Amazon Prime. Execution: Partner with local vegetable vendors across India. Vendors stick eye-catching labels on seasonal vegetables (lauki, bhindi, aloo). Labels include QR code leading to exclusive teasers and countdown timer for season 3 release. Offer vendors small rewards (merchandise) to incentivize participation. Benefits: Guerilla marketing with a desi twist: Grabs attention in familiar setting, connects with show's rural roots. Interactive engagement: QR code encourages viewers to participate and discover content, building anticipation. Low-cost, high impact: Utilizes readily available resources, making it cost-effective yet impactful.

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