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Anonymous

Hey I am on Medial • 1y

I recently came back to my home kashmir, i went to a store selling original handicrafts near a tourist spot the owner had just started the business since jan with the investment of around 3 cr. His products include pashminas, embroidery, namdha, shawls and lot more with the beautifully designed outlet. The problem is till now he hasnt done any sales online every sale is an offline sale how he finds offline deals 1. Commision based drivers - who bring tourists to their outlet they get some money for it which is random depends on how many he brought with him 2. Its on roadside so directly tourist roaming around may visit and buy 3. Networks- he has been into the readymade business from last 20 years, so lot of sales get placed through strong networking he has with dealers, wholesalers or friends outside kashmir etc 4. Recurring customers- those customers who buy again and again I am pitching into his business for the motto of increasing sales online Need ideas?

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Replies (5)

Udyamee

Baki sab thik ? • 1y

You should definitely go for it. The products they are selling have high demand and can be sold at premium prices online easily. Why don't you start with a simple Instagram page and begin posting product reels and images? It's low-cost and effective. We can discuss more about it.

Anonymous 2

Hey I am on Medial • 1y

Keep a simple engagement factor, or try cross discounts, collaborate with touristy hotels, visit all of them, on all the days, especially make connections with tourists when they are about to leave, cus thats the best time to make them buy the products as a memory of kashmir.

Anonymous 1

Hey I am on Medial • 1y

Yk what when i went to Kashmir, i also was hunted by these people who got me to these stores, as tourists, this will be a limited use case, why don’t he try to get the whole front online? Get some posters everywhere in Kashmir. And promise 3hr delivery, anywhere in Kashmir , for free it’ll work

Ananya Agarwal

Learning • 1y

Demand fot these type of products are increasing! I guess.

Himanshu Singh

Production Planning ... • 1y

Think of export as there are less places in India where demand for winter clothes are more and is seasonal. Think the mode of export by sea or by air as it decides cost

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