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Aarihant Aaryan

Prev- Founder & CEO ... • 11m

India is no longer the largest wedding market it's the USA but how's America the largest wedding market when its population is just half the size of India? See an average Indian family of 4 people, makes around 300,000 per annum but still manages to spend around 20L for a wedding Indians are known to save money in every aspect of life and ideally splurge money for important life events like marriage Hence the wedding market is as big as $50B with one crore weddings happening every year The reason, America stands out as the largest market is because of the simple insight that an average American gets married 2 or 3 times in his lifetime 40 to 50% of first marriages in the USA end in divorce and in India, it's just 1% This keeps me thinking, that our ancestors solved divorce well by doing expensive marriages and letting the world know about the event Since your status itself becomes a barrier to exiting something you announced

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Will the upcoming generations continue the grand wedding celebrations in India? Will India change from status based market to wealth based market?

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