In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio
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Shuvodip Ray
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YouTube • 10m
This is a really nice read about the Big Bazaar story. Lots of interesting anecdotes from Mr Biyani himself!
