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lmk various kinds of ideas to sell the jhumkas in unique ways. What new can one do in marketing?

It's a simple commodity. But you can highlight the features in ad of what makes your jhumka unique!

What features you'll present in ad? What features you wanna bring in those jhumkas?

I am sorry not expert in marketing but If I were you I'll go with some story, maybe a bride wearing it, a girlfriend wearing it to gomeet her boyfriend, i would add some kind of narrative

I know it sounds kinda dorky, but story sells well

Good for ad. Don't sound dorky but I'm asking features to jhumka? If you wanna make your jhumka unique! Think as you are jhumka maker. Designs matter, material of jhumka matter.

I concur. See I saw this shark tank episode once with a lady who designs custom earrings and jewellery out of beads and stuff. Her USP was it was handmade and she made design cool and unique, now I don't know what USP yours have but you need to creat