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I will open brand stores

Premium model?

Pick a story and sell it with influencer marketing

Actually if I were to sell jhumka. I will build a brand but not that will provide normal jhumka that is available in market. I will market on the basis of tradition. India is a rich culture we can easily pich design from different state and market them easily such Rajasthan, gujrat etc.

It's a simple commodity. But you can highlight the features in ad of what makes your jhumka unique!

Setup a stall on church street(blr) or sarojini (del), bring in 25 of these jhumkas, ask your friends to come and crowd around the stall and pseudo buy the product, you'll sell out in minutes Unique Points : 1) crowd = getting more interest from the public 2) use slashed discount = showing original price vs discounted price so as to not giving the customer a chance to bargain 3) as there will be crowd, you can make the customer feel the urgency to buy the product as other customers will be waiting to try and purchase your product

This is too generic of a commodity to do marketing, with a single piece. Things like this would sell in place like church street under an hr.

Emotional marketing or premium brand marketing

If I were to sell jhumka 😏 I would be doing emotional marketing campaign like same jhumka for mother and daughters. Jhumka to gift your girlfriend. Jhumka to match your culture ( India is heavily culturally diverse). And using the social media as my priority marketing channel (Organic reels growth).

I think it be an emotional ads of jhumkas is missing element when women are ready outfit but missing this element legacy of like gold

Get some unique jhumkas , and probably add some emotions to this (some story or something + Get a shop + insta presence + get copy of stuffs that celebs wear ) that's it