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“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

It's quite controversial to speak about this The younger generation would find it an amazing marketing strategy As we can find a cuss words are written from meters away from the actual billboard so this does promote the brand But at the same time