โZomatoโs Badword Abbreviationsโ
Failed Marketing Strategy #4
In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize
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With 300+ events/day, 10 gigs/event, and 10M+ jobs added annually, weโre on a mission to organize Indiaโs unorganized event workforce ๐ช๐ฏ