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"MISTAKE THAT MADE STARBUCKS MILLIONS" How ? Read this out Welcome to OUT OF THE BOX MARKETING! EP-10 (Starbucks) In Starbucks, it is a standard practice to write the customer's name on the cup of coffee. In 2014,A guy ordered a coffee and t

I bet if they didn't do anything innovative, they are and will be irrelevant

There's no innovation !

Real and that's why it would be irrelevant and shrink down

I haven't heard starbucks doing any kind of good innovative marketing. They are there because of people who want to show off their cup of coffee In social media