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Who loves ad intrepputions in between listening to music ? Nobody right ! That is where boat's fantastic statergy comes into the context. Welcome to OUT OF THE BOX MARKETING ! EP-9 (BOAT) In June 2022,boAt collaborated with Digitas India to bloc

How was boat benefitted

Brand image !

Personally didn't find this as good initiative by boat, they could Collab with ganna for some period of time in which you can listen to ad free music with only boat headsets or Bluetooth earbuds, which can be done my making a simple tech in boat's ap

But they got a good reach by this statergy. Yeah they could have done what you said.