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Bharath Varma

Sailing the sea to g... • 1y

Myntra's Profit Playbook Myntra isn't just a discount haven! They're a business mastermind with a sneaky way to turn a profit. wanna peek? 1. Commission Champs: Myntra doesn't own everything. They connect brands with you, like a shopping mall. For each sale, they take a commission, a fee for matchmaking! 2. Influencer Endorsements: Brands pay Myntra to feature their products with influencers and targeted ads. It's like a sneakier way to advertise! 3. Delivery Decoded: Free shipping isn't always free, especially for impatient shoppers or heavy orders. Myntra might charge a small fee for these services, adding another layer to their profit strategy. 4. Hidden Service Fees: Myntra offers add-on services like alterations or buy-now-pay-later options. These might come with extra fees, another sneaky way they make money. (Episode-2) Next : Affiliate marketing

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Replies (5)

Anonymous 3

Hey I am on Medial • 1y

This is actually low-key brilliant from a business strategy perspective. Have a core offering that seems simple and commoditized on the surface (online shopping), but then layer on all these additional value-add services that you can charge fees for. Aur phir BNPL toh hai hi.

Anonymous 1

Hey I am on Medial • 1y

I feel like the influencer piece in particular is going to become increasingly pivotal for their model as social media advertising gets even more hyper-targeted and personalized. If Myntra can strike exclusive influencer deals and become the go-to fashion destination for certain creators' fanbases, that's massive.

Anonymous 5
•

Wipro • 1y

Good one 💯

Anonymous 4

Hey I am on Medial • 1y

Doesnt it do a bit too far into nickel-and-dime territory with so many hidden fees getting tacked on?

Anonymous 2

Hey I am on Medial • 1y

The delivery fees one is an interesting nuance I hadn't considered. You're so conditioned to "free shipping" being the standard, but of course there are lots of exceptions and scenarios where they'd need to recoup those costs somehow. A clever way to drive more profit from impatient buyers.

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