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Why did startups like Zepto or Blinkit succeed despite Dunzo being far ahead in this game?

early in the game is not always a good measure. lack of marketing is the killer here.

You are saying Dunzo didn’t have enough funding for marketing? Not really

they didn't Market it properly. most of the people don't know them and Zomato swiggy are giants so they captured their own customers

Everyone knew Dunzo. They were very famous.