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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

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Jaswanth Jegan

Founder-Hexpertify.c... • 10m

Yeah that’s not a great design the only intention in the creation of Nano is it should even be affordable for a lower middle class people and which just safer than a bike

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