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They have very weak branding

How exactly is their branding weak?

How do that brand relates with you. Do you see any thing that attracts you?

How does "Aquafina" (A well established water brand) relates with you?

It's pocket friendly and available to almost on every region

So availability and lesser price factor is something that you relate with? Price factor is a pricing strategy which would come under purchasing power, isn't it? And availability is not something you "relate" with. I know you might have thought of som