Back
Saksham
Legal Advisor! • 1y
1. The name, packaging, taglines, slogans or anything giving the identity to the brand can be trademarked. Let's take the example of a Chocolate with the name FineTaste. The logo, name, any slogan/tagline it uses and also the packaging as in the visual identity of its wrapper. Getting shapes as trademarked is complicated, in some cases it allows and in some it doesn't. The packaging will also be covered in trade dress. Recently we had settled a case where a big brand alleged our clients that our clients are using some elements of their packaging and trying to piggyback on their goodwill. 2. If you have invented a formula, you can approach for a patent and even a trade secret if you don't want it to be public. Take KFC for eg. 3. You can get the design registered for the packaging shape. How you design a bottle, can or a unique wrapper. 4. Copyright in the food industry will only apply if it contains any highly creative feature.
Replies (1)
More like this
Recommendations from Medial
Jay Bhatia
Founder at Arno Bran... • 10m
When you pick up a product, what’s the first thing you notice? The packaging! It’s more than just a wrapper—it’s your brand’s first impression and a powerful marketing tool. A well-designed package instantly grabs attention, builds trust, and influ
See More
Anonymous
Hey I am on Medial • 1y
Hello bhaio, I'm in need of trademark expert advice. I wanted to start a business of dry fruits. Can I trademark or register the company (not a product) name like, "Almnd Factory" ..??? ( See I removed O from almond and it still pronounced as Aalmond
See More
Sulaiman P
Brand Identity Desig... • 4m
Project Spotlight: Revivo Energy Drink Brand Identity Design I'm thrilled to share my recent project, where I had the opportunity to craft a vibrant brand identity for Revivo Energy Drink. Tasked with creating a visual representation that embodies
See More
Download the medial app to read full posts, comements and news.