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Don't you think ACs are not luxury anymore, people who are buying Coolers spending 10-15k earlier are now willing to buy ACs. Is individual income really increased or it is because of EMI? Ya phir garmi zyada hai? 😅

Is this BNPL OR EMI supportive for Indians? Or Is it eating the core princple of savings?

My idea is that people who buy bikes on EMI, we people who get interest, have to pay extra and mobiles are also available on EMI etc. My idea is that everyone should make full payment for the gold.If you cannot buy it then this also sells on EMI so p

Buy this, it’s high quality” is the dumbest pitch. People buy emotionally for utility, not specs. Everyone has a car, but not everyone buys a Rolls or Mercedes. Why? Quality isn’t the driver. It’s what it does for them. Sell outcomes, not adjectives.

Is your bank doing charity by offering you a No-Cost EMI? Absolutely not. RBI itself has made it clear — 0% interest does not exist. Yet banks, brands, and e-commerce platforms continue to aggressively market no-cost EMI offers like they’re doing

Medial isn’t solving this. Whenever I really had some notifications, then also it’s showing the same 1. Is it just for me?

Your consumer isn’t just buying a product. They’re keeping up with the Joneses. 👀📱 The Jones Effect is real—and it's powerful. We don’t just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We si

AI Isn’t the Sidekick — It’s the Main Character We need to stop framing AI as the helper. It’s not: A co-pilot to the thing A companion to the thing An assistant to the thing Because here's the truth: AI is the thing. It’s not on the sidelines anym

-70 out of 100 iPhones are bought on EMI.   -80 out of 100 cars are bought on EMI.  -60 out of 100 homes are bought on EMI. People are taking loans for almost everything these days. But here’s the difference: Rich people borrow to build assets, whi

ChatGPT still wins not because it’s the smartest, but because it’s the clearest