ONDC will now onboard media platforms. This will be a huge billion dollar opportunity to see the next media giants emerge from vernacular India. There are loads of media giants and magazine publishers like Vogue, AD, Conde Nast Traveller etc. But these are big international publications that publish premium content. A platform should be created for vernacular premium magazine publishers to publish their magazines which can tomorrow be read across India and in the world. This way we can see the next globally acclaimed magazine coming out of vernacular India.
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