StealthĀ ā¢Ā 6m
1. Market size is quite promising, and growing but many players are in this sector. 2. Price might be usp but considering amount of marketing needed to build trust, is it possible to sustain at this price? 3. It is imprinted in the minds of female that pads are dirty and should not be used again. It will take time and effort to change this concept. It might happen that market may not be ready for first runner( it's ur product) 4. If we wash or clean it, is there any change occurs in quality ? If there exists any change in quality, trust may erode. 5. It might be copied by bigger player and they may play at price point bcz of having big pocket. There are some of the points you may consider. Best of luck.
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