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Mukesh Ambani’s FMCG business is highly underperforming 📛📛 Yet, what we see the media do is celebrate the sub-par execution by over-emphasising on the Rs 3k crore sales figure for FY24. It’s only on a deeper deepdive, that you see things as they

Every FMCG is struggling currently even Hindustan Uniliver had a dip in sales any reason behind FMCG sector underperformance?

Inflationary pressure on rural consumption