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Mridul Chandhok

Stealth • 8m

How to bring a change in this dripping ed-tech industry? 1. Lower the costs of the courses 2. Focus on organic growth rather than hiring expensive sales executives and pressuring them to achieve targets 3. Spending less on ads 4. Starting with a clear budget plan each month for marketing spend 5. The most important is focus on impact and learning environment rather than money minting schemes What do you think guys with these strategies can edtechs perform well?

6 replies3 likes
Replies (6)
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Saksham

Stealth • 8m

Edtech industry has a very high competition right now ,be it IIT-JEE edtech coaching industry,be it upskilling for coding etc.And most of them are free on YouTube so people are taking those courses which u will offer ,free on YouTube .U need to stand out from them ,u have to find inovative ideas be it in teaching the students so that u can attract students and create a fanbase like physics wallah created due to his simplicity in explaining everything,basically u wanna play with the minds of the students who are accessing them so u can increase the customer acquisition,I think customer acquisition is the main thing which u need to focus and marketing on YouTube shorts can a win situation for u also rest the points which u have highlighted like focus on impact and learning environment that I have told that u have to be innvotaive in teaching like something which no one has seen ...

1 replies1 like

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