Stealth • 7m
The sales is the main driving force in a business. Traditional businessman first learn how to sell via job or family business but the same is not the case for startup. Here there are 2 cases :- 1st , if a startup gets funding - they hire MBA / finane guys which don't have any ground skills and pour all their money on coustomer aquatition with heavy discount , adds with high CAC , and eventually fails to retain them in long run . 2. The case when a founder has saving , and puts all his money on idea with no skill to sell , just like you said Shashank .
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