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How Third Wave Coffee Became India’s Leading Coffee Chain Despite India being among the top 10 producers of coffee, most of the coffee was exported instead of being consumed in India. This fact bothered Sushant Goel, Ayush Bathwal, and Anirudh Shar

Making contracts for clients? Love it.👊 But when you’re drafting contracts and letters, e-signing all of them — not just for one client, but a whole parade — and doing it all in a single day? That’s not work. That’s a full-blown legal marathon wi

Some Sundays start slow… and that’s the magic. This was one of those mornings. Walked into a quiet Third Wave Coffee outlet, laptop in bag, mind buzzing with thoughts from the week, just the usual. But the universe had other plans today. A warm c

SEO 🔍 | AEO ⚙️ | GEO 📍 — One size doesn’t fit all! Optimize for the right intent and win every click. ✌😎 Let’s break it down: 1. SEO (Search Engine Optimization) When users ask “Best protein powders for muscle,” they’re looking for: Reviews C

Goa: Chaos, Clarity & Crazy Vibes! Goa wasn’t just a trip—it was a vibe. Sun, sand, and a whole lot of stories. From last-minute plans to losing track of time on the beach, every moment was a mix of madness and magic. Met strangers who felt like ol

🚨 PSA: Why “I’ll Do AI Later” is Killing Businesses (Rant Alert!) 1. “AI is too $$$”: Biggest myth ever. I met a coffee shop owner automating orders for $10/month. Facepalm. ☕ 2. Your Spreadsheets Are Screaming: “Data-driven” isn’t a buzzword—it’s

In a world saturated with social media apps, loneliness remains a growing issue. Despite global connectivity, people struggle to form meaningful bonds with those around them. Our app aims to bridge this gap by creating hyper-local connections based o

The Power of Networking. Part -2 I was sold. He shared a WhatsApp group with me, and a few days later, I received a message about the Hacker House Hackathon. I read the information, and my eyes widened - it was a 6-day event in Goa, with all ac

My 2024 wrapped up: > Travelled 10+ cities and 6 trips > Built the entire backend @soshalsapp > Got viral a bunch of times > Story covered by national media > Started hitting the gym 6x/week > Met with the top VCs of India > Tried creating video c

It took me years of coffee chats, cold pitches, and Zoom fatigue to realise — it was never about the deal. It was always about the bond. Over the past few years, I’ve spoken to 1000+ founders, VCs, partners — chasing outcomes. But the real unlock? W