IMPORTANT QUESTIONS YOU SHOULD ANSWER WHEN UNDERSTANDING YOUR IDEAL CLIENT!!! • Who is your prospective client? • What problem are they trying to solve? Why should they care? • What level of awareness do they have about the real problem? • Where are they most likely to find out about this solution? • How will this benefit them? How will this make them feel? • What makes your solution unique? • What is the dollarized value of your solution (savings/earnings)? • What social proof are they using to lower perceived risk? • What worldview do they have as it relates to your solution? • What if any urgency is created? Don't Forget to Bookmark This.
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