Topic is : India's B2B Consumer Brand š¤ Introduction : ⢠Founders: Started by IIT Bombay graduates Manoj Meena and Sibabrata Das. ⢠Realization: Noticed the outdated technology in home appliances. ⢠Goal: Aimed to innovate and bring advanced, impactful products to Indian homes Using BLDC Motors. Funding and Investors : ⢠Raised $20 million in Series C funding in late 2021 led by Jungle Ventures. ⢠Secured additional $86 million in funding in May 2023. Sales Performance : ⢠Nearing Rs 650 crore revenue in FY23 - 86.4% year-over-year growth. ⢠Sold over 5 million fans, with half of sales in just FY23. ⢠Extensive retail presence with over 400 distributors and 25,000 touchpoints. Marketing Strategy : ⢠Combines digital marketing with omnichannel brand building. ⢠Focuses on influencing channel partners and providing high retailer margins ⢠Data-driven social media outreach and influencer collaborations. Hope You Guys like It and Follow Me For Such Case Studies šš¤©
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