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Hey I am on Medialย โ€ขย 1y

Topic is : India's B2B Consumer Brand ๐Ÿค” Introduction : โ€ข Founders: Started by IIT Bombay graduates Manoj Meena and Sibabrata Das. โ€ข Realization: Noticed the outdated technology in home appliances. โ€ข Goal: Aimed to innovate and bring advanced, impactful products to Indian homes Using BLDC Motors. Funding and Investors : โ€ข Raised $20 million in Series C funding in late 2021 led by Jungle Ventures. โ€ข Secured additional $86 million in funding in May 2023. Sales Performance : โ€ข Nearing Rs 650 crore revenue in FY23 - 86.4% year-over-year growth. โ€ข Sold over 5 million fans, with half of sales in just FY23. โ€ข Extensive retail presence with over 400 distributors and 25,000 touchpoints. Marketing Strategy : โ€ข Combines digital marketing with omnichannel brand building. โ€ข Focuses on influencing channel partners and providing high retailer margins โ€ข Data-driven social media outreach and influencer collaborations. Hope You Guys like It and Follow Me For Such Case Studies ๐Ÿ˜€๐Ÿคฉ

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