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Vaibhav Babruwan Shingde

Student • 11m

Topic is : India's B2B Consumer Brand 🤔 Introduction : • Founders: Started by IIT Bombay graduates Manoj Meena and Sibabrata Das. • Realization: Noticed the outdated technology in home appliances. • Goal: Aimed to innovate and bring advanced, impactful products to Indian homes Using BLDC Motors. Funding and Investors : • Raised $20 million in Series C funding in late 2021 led by Jungle Ventures. • Secured additional $86 million in funding in May 2023. Sales Performance : • Nearing Rs 650 crore revenue in FY23 - 86.4% year-over-year growth. • Sold over 5 million fans, with half of sales in just FY23. • Extensive retail presence with over 400 distributors and 25,000 touchpoints. Marketing Strategy : • Combines digital marketing with omnichannel brand building. • Focuses on influencing channel partners and providing high retailer margins • Data-driven social media outreach and influencer collaborations. Hope You Guys like It and Follow Me For Such Case Studies 😀🤩

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