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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Viral Marketing Strategies - 1 Short Shorts Leg Stamp marketing Fashion chain Superette in New Zealand is decided to take advantage of that shorts are getting shorter, for men and women. By fitting indented plates to city bus stops and benches in and around the district, not only did Superette have branded seating all over the city, but when someone sat down, the advertising message was imprinted on their thighs, creating thousands of walking billboards, each one lasting up to an hour. After this 😂 people will start posting this on social media and most of them start talking about their brand and massage. 6-7 months later they remove this and enjoying their massive marketing success. Now everyone know about this brand in new Zealand. What do you think can we start implementing this type of marketing strategies in India for sports fashion brand ?

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