The biggest use-case of Kindle is to read adult and romance content In 2023, Amazon sold close to 475M e-books, e book hold 67% of the entire book market. The biggest usecase of Kindle is to read romance and adult content, 46% of their global sales revenue came from adult fiction titles The reason the adult category saw a rise in E-books is because of the convenience and privacy it added for consumers. Consumers could just buy an e-book and read it on their devices, The previous experience was buying magazines, and books and struggling to find private places to read
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