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Dhruv Soni

Entrepreneurship Stu... ‱ 11m

Hi Guyss, I am thinking of starting a jewellery business, where my USP would be convertible / detachable jewellery pieces, so that people can wear a single jewellery in two different ways. These jewellery can be wear on daily basis. This is not a wedding jewellery, that's why my target customers are between age 16 - 40 yrs, which includes school / college students, Gen Zs, etc. The problem is that I am confused whether I should go for imitation / fashion jewellery, or the real gold and silver jewellery. Going for real would increase the cost, but in imitation the jewellery would not look fascinating, or it would not give a luxury impression. What are your opinions??

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This isn't a movie scene!! It's a real life footage of a Smash and Grab robbery at a San Francisco jewellery store of Pune based PNG Jewellers !!

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