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U need funding to beat them. Rest ideas we will discuss after it.

According to my knowledge mama Earth founder Ghazal Alagh Born in 2 September 1988 (age 35 years) and she have 2 child and 1 husband so their are 4 people in the family. Currently they are living in luxurious house situated in Delhi and they have only 2 Watchmen for house's and they don't have any sequrity or bodyguard. These watch mens are old so they don't have much power to do anything. Firstly you need to make a team of 4 people with proper gun and defence equipments . You can buy a gun from up villages now you need to kill all 4 family members and 1 maid . Try to target at night because the distance between police station and home is around 4 kilometres so you need to do your work in 10 minutes

What you can do is you should first search for contract manufacturers jinse products le kar white labeling karke. Marketing karke thoda. Ek reasonable amount tak grow Karo ise. Fir. Apne product ki specialities p work karo or funding lo tabhi fod sakte h

Burn their each manufacturing contractors factory every three months strategically. So that there is a shortage.

Collab with dermatologist, skin clinic , cosmetologists etc! It works!

To potentially surpass a competitor like Mamaearth, consider focusing on unique product offerings, aggressive marketing tactics, strategic partnerships, disruptive pricing strategies, and leveraging emerging technologies to stand out in the market. Remember, ethical practices tend to lead to long-term success.

All things discussed above are useless ,untill and unless you have a market disrupting product. So first focus on to make a killer product.

What's the reason you have chosen this sector to work on . What problem are you going to solve, is that a big problem. What's your strategy to achieve that goal . You will get all your answers by my question. ..

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You need killer product.. note this .. All brands are selling chemical formulas creams and lotions, eventually every girl's are noticed their skin lost orginity.!. But make a product which absorb all the chemicals from their face , make their skin glow and perfect for next makeup .. this will eventually become daily uses product , coz everyone using this product before applying makeup ! So what do you think of it .